Orthomerica (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, use our services, or interact with us in any way.
This Privacy Policy is designed to comply with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and all applicable U.S. state privacy laws, including those in Virginia, Colorado, Connecticut, Utah, Texas, Montana, Oregon, and Tennessee, as well as relevant federal privacy regulations.
By accessing our website or using our services, you acknowledge this Privacy Policy.
This Privacy Policy applies to Orthomerica (“the Company”).
Orthomerica acts as the data controller for personal information collected through our website and marketing activities.
For full contact information, see Contact Us.
We collect personal information in several ways, depending on how you interact with our website and services.
This includes information you submit:
Examples include your name, email, phone number, company name, and any information you choose to share with us.
When you visit our website, we automatically collect:
Collected through tools such as GA4, GTM, Meta Pixel, LinkedIn Insight Tag, Bing UET, Plerdy, and Clarity.
If you interact with our digital ads, we may receive:
From advertising platforms including Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Advertising.
If you engage with us as a client or prospect, we may store:
Personal information may be stored or processed in secure cloud-based systems, including analytics platforms, data warehousing systems, and CRM tools that support our business operations.
Orthomerica does not intentionally collect or process sensitive personal information as defined under the GDPR or CPRA.
We use personal information for the following purposes:
Where required by law, we may use personal information for additional purposes with your explicit consent.
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:
We process personal data as necessary to:
We process personal data to pursue our legitimate interests, including:
We balance our legitimate interests with your privacy rights and freedoms.
You have the right to object to processing based on legitimate interests.
We rely on consent for:
You may withdraw your consent at any time through our Cookie Management Platform or by contacting us.
We process personal data to:
Orthomerica does not make decisions based solely on automated processing that produce legal or similarly significant effects under GDPR Article 22.
However, we do use:
These are used only for marketing and measurement purposes and do not produce legal effects.
We share personal information only as described in this Privacy Policy and only for legitimate business purposes, service delivery, advertising, or legal compliance.
We share personal information with third-party vendors who process data on our behalf (“processors”) to support our operations, including:
These processors are contractually bound under GDPR Article 28 to use personal data only as instructed by Orthomerica.
We share personal information with advertising platforms who act as independent controllers, including:
We share limited personal information (e.g., cookie identifiers, device IDs, hashed emails where applicable) to:
Under California law (CPRA), this constitutes “sharing” for cross-context behavioral advertising.”
Users may opt out at any time.
We share usage and device data with analytics services such as:
These tools help us understand site performance and user behavior.
We may share necessary personal information with:
We may disclose personal information:
If Orthomerica undergoes an acquisition, merger, or asset sale, personal information may be transferred as part of that event, in compliance with applicable privacy laws.
Orthomerica does not sell personal information for monetary consideration.
We may “share” personal information for advertising purposes as defined under CPRA, but we do not sell data.
We use cookies and similar tracking technologies to:
Where required by law (GDPR, UK GDPR, and certain U.S. states), we do not load non-essential cookies until you provide consent.
We use a Cookie Management Platform (CMP) that provides a complete, automatically updated Cookie Declaration. This declaration lists every cookie and similar technology used on our site, along with its provider, purpose, duration, and category. You can view or update your cookie preferences at any time through our CMP, which also allows you to withdraw consent for non-essential cookies whenever you choose.
We do not sell personal information for monetary consideration.
However, we may share personal information for the purpose of cross-context behavioral advertising as defined under the California Privacy Rights Act (CPRA). This may include sharing identifiers or device data with advertising partners to support retargeting, audience creation, and campaign measurement.
You may opt out of this type of sharing at any time through:
We honor applicable opt-out preferences as required under California and other U.S. state privacy laws.
Depending on where you live, you may have certain rights regarding your personal information. These rights may include:
To exercise these rights, please contact us using the details provided in the contact us section. We may need to verify your identity before processing your request.
We retain personal information only for as long as necessary to:
Retention periods may vary depending on the type of data and how it is used. When personal information is no longer needed, we securely delete or anonymize it in accordance with applicable laws and our internal policies.
SMS Consent is not shared with third parties for marketing purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. By opting into SMS from a web forum or other medium, you agree to receive SMS messages from Starband Kids. This includes SMS messages for appointment scheduling, appointment reminders, post-visit instructions, lab notifications, and billing notifications. Message frequency may vary. Message and data rates may apply. To opt out at any time, text STOP. For assistance, text HELP. Visit https://orthomerica.com/privacy-policy/ for privacy policy and SMS Terms of Service.
You may opt out of the use of your personal information for targeted or cross-context behavioral advertising at any time. Options include:
We honor valid opt-out requests and recognized opt-out signals as required under the CPRA and other applicable U.S. state privacy laws.
Because Orthomerica operates in the United States, personal information may be transferred from your location to the U.S. or other countries that may have different data protection laws than your home jurisdiction.
When we transfer personal data from the European Economic Area (EEA), the United Kingdom, or other regions with data transfer restrictions, we use lawful safeguards such as:
These safeguards are designed to ensure your personal information receives a level of protection consistent with applicable laws.
If you would like more information about our data transfer mechanisms, please contact us using the details in the Contact Us section of this privacy policy.
We take reasonable technical and organizational measures to protect your personal information. This includes encryption, access controls, system monitoring, and trained personnel. While no method of transmission or storage is completely secure, we work to protect your information and maintain appropriate safeguards.
Orthomerica Products, Inc is targeted for users globally. Any information you enter on Orthomerica’s website may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country’s level of protection.
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child in violation of applicable laws such as COPPA, we will delete it as soon as possible. If you believe a child has provided us with personal information, please contact us using the details in the Contact Us section of this privacy policy.
We encourage families, healthcare leaders, and customers to engage with us on social media to share experiences, ask questions, and discuss our products and treatment journeys. As a medical manufacturer, we strive to monitor our social media channels to ensure appropriate content. These include:
While we moderate content, we cannot review or respond to every post or message in real time. Posts on our social media pages are public. Please avoid sharing personal or sensitive medical information. Social media content should not replace professional medical advice—always consult your healthcare provider for treatment guidance.
By posting on or tagging Orthomerica’s platforms, you grant users following our followers and/or connections to also share your posts, beyond our control. You are responsible for your posts and must not share content that is illegal, defamatory, obscene, threatening, or infringing on intellectual property rights. We reserve the right to edit or remove posts at our discretion. Opinions expressed by users do not reflect those of Orthomerica. We are not responsible for external links shared on our pages, nor do we endorse them. By participating in our social media channels, you agree to these terms.
If you have questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, you can contact us at:
Orthomerica
6333 North Orange Blossom Trl, Orlando, FL 32810
Email: custserv@orthomerica.com
We will respond to your request as required by applicable privacy laws.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make updates, we will revise the “Last Updated” date at the top of this page. Significant changes will be posted on our website or communicated directly when required by law.
Your continued use of our website or services after any updates means you acknowledge the revised Privacy Policy.
This section applies to California residents under the California Consumer Privacy Act (CCPA/CPRA).
We collect the following categories of personal information:
We collect this information for the business purposes described in our Privacy Policy.
We do not “sell” personal information for money.
We may “share” personal information for cross-context behavioral advertising (for example, through Meta, Google, LinkedIn, or other ad platforms).
You may opt out at any time through our CMP.
California residents have the right to:
You may submit requests through:
We will verify your identity before fulfilling your request.
This section applies to residents of states with privacy laws, including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and Tennessee.
Depending on your location, you may have the right to:
You can submit a request via:
Email: custserv@orthomerica.com
If we deny your rights request, you may submit an appeal by replying to our decision or contacting us at:
Orthomerica
6333 North Orange Blossom Trl, Orlando, FL 32810
custserv@orthomerica.com
We will provide a written response explaining the outcome of your appeal.
Thank you for visiting Orthomerica Products, Inc (“Orthomerica”) located at the URL https://www.orthomerica.com, within the domain of Orthomerica.com, including www.starbandkids.com website (collectively, the “Site”). This Privacy Policy details certain policies implemented throughout the Site governing Orthomerica’s collection and use of personally identifiable information about users of our Site and our services.
You can generally visit our Site without revealing any personally identifiable information about yourself. However, in certain sections of this Site, we may require you to submit your personally identifiable information to us and we may invite you to submit questions, comments and request information.
Due to the nature of some of our services, you may provide us with personally identifiable information such as your name, email address, username, password, address, phone number, and other contact information that you voluntarily transmit with your communication to us.
We may use your personally identifiable information to deliver our services or information you have requested, verify your authority to enter certain password protected areas of the Site, verify that you are a customer or prospective customer, send you information that you have signed up to receive, notices about our products and/or services that you have used or that may be of interest to you and notices about events, and improve the content and general administration of the Site and our services.
If you are a user of our services, we may use your personally identifiable information to provide the services to you.
Orthomerica recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Neither our Site nor our services are intended for children under the age of 18. Orthomerica does not target its services or this Site to children under 18. Orthomerica does not knowingly collect personally identifiable information from children under the age of 18.
Beyond the personal identifiable information you voluntarily provide to us, Orthomerica utilizes analytics tools including third party technologies, such as Google Analytics or HubSpot, to collect non-personally identifiable information utilizing cookies. Certain types of information, including geolocation, device type, onsite website usage and behavior, demographic data, and purchase history, is collected and aggregated across Site users for our analysis and advertising efforts.
Orthomerica uses Remarketing with Google Analytics and Google Adwords to display relevant advertisements to users who have previously visited our Site. Third party vendors such as Google may display Orthomerica ads on websites across the Internet. Aggregated user data may be utilized to create remarketing/retargeting “lists,” or groups of users with similar onsite behaviors or demographics.
Orthomerica also uses Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting and Interest-Based Advertising to display advertisements to users based on their inferred interests and demographics. Orthomerica does not run interest-based advertising campaigns that collect personally identifiable information.
Users may learn more about Google Analytics use of cookies by visiting the Google Privacy and Terms page at http://www.google.com/policies/. You may opt out of being tracked by Google Analytics by i) Turning off cookies in the preferences settings in your browser ii) Downloading the Google Analytics opt-out browser add on available at: https://tools.google.com/dlpage/gaoptout/ iii) Opting out of user interest and demographic categories in the Settings for Google Ads feature to manage or opt out of Google interest based ads at: or iv) Managing cookies used for online advertising across multiple companies at the US-based Network Advertising Initiative at http://www.networkadvertising.org/choices/.
We may provide your personally identifiable information and the data generated by cookies and third party analytics tools and the aggregate information to the vendors and service agencies that we may engage to assist us in providing our services to you. For example, we engage with Orthomerica Products, Inc. to assist us in creating and hosting this Site.
We will disclose your personally identifiable information if we reasonably believe we are required to do so by law, regulation or other government authority or to assist in any investigation, to protect our or our users’ rights or to enforce our terms of use. We will not sell your personally identifiable information to any company or organization except we may transfer information to a successor entity upon a merger, consolidation or other corporate reorganization in which Orthomerica participates or to a purchaser of all or substantially all of Orthomerica’s assets to which this Site relates.
We may employ industry standard procedural and technological measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. Orthomerica may use, without limitation, firewalls, password protection, secure socket layer, and other security measures to help prevent unauthorized access to your personally identifiable information.
You can unsubscribe from Orthomerica’s marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying back to the promotional email or contacting custserv@orthomerica.com, or by contacting us using the details provided. You will then be removed from the marketing lists. However, we may still communicate with you- for examples, to send you service-related messaged that are necessary for the administration and use of your account, respond to service requests, or for other non-marketing purposes.
SMS Consent is not shared with third parties for marketing purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. By opting into SMS from a web forum or other medium, you agree to receive SMS messages from Orthomerica. This includes SMS messages for appointment scheduling, appointment reminders, post-visit instructions, lab notifications, and billing notifications. Message frequency may vary. Message and data rates may apply. To opt out at any time, text STOP. For assistance, text HELP or visit the Site at https://www.orthomerica.com/. Visit https://orthomerica.com/privacy-policy/ for privacy policy and SMS Terms of service.
This Site and the services on this Site are targeted for users globally. Any information you enter on this Site may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country’s level of protection. By using this Site or the services, you consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection required in the European Union and to the processing of that information by Orthomerica on its servers located in the United States of America as described in this Privacy Policy.
Orthomerica utilizes cookies, which are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. If you turn cookies off, you won’t have access to many features that make your site experience more efficient and some of our services will not function properly.
We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or completing a search. You can set your browser to block or alert you about these cookies, but it may cause some web functions not to work. These cookies do not store any personally identifiable information.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will not experience targeted advertising from us.
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties unless we provide you with advance notice, unless such release is necessary to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
The term “outside parties” does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
The Site may provide links to other Web sites or resources over which Orthomerica does not have control (“External Web Sites”). Such links do not constitute an endorsement by Orthomerica of those External Web Sites. You acknowledge that Orthomerica provides these links to you only as a convenience and further agree that Orthomerica is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.
Orthomerica encourages families and customers to engage with us on social media to share experiences, ask questions, and discuss our products and treatment journeys. As a medical manufacturer, we strive to monitor our social media channels to ensure appropriate content. These include:
Facebook: Orthomerica, Starband Kids
Instagram: Orthomerica, Starband Kids
LinkedIn: Orthomerica, Starband Kids
YouTube: Orthomerica
Twitter (X): Orthomerica
While we moderate content, we cannot review or respond to every post in real time. Posts on our social media pages are public. Please avoid sharing personal or sensitive medical information. Social media content should not replace professional medical advice—always consult your healthcare provider for treatment guidance.
By posting on or tagging Orthomerica’s platforms, you grant us a non-exclusive, royalty-free, perpetual, worldwide license to use, distribute, display, and modify your content. Other users may also share your posts, beyond our control. You are responsible for your posts and must not share content that is illegal, defamatory, obscene, threatening, or infringing on intellectual property rights. Orthomerica reserves the right to edit or remove posts at its discretion. Opinions expressed by users do not reflect those of Orthomerica. We are not responsible for external links shared on our pages, nor do we endorse them. By participating in Orthomerica’s social media, you agree to these terms.
We reserve the right to amend this notice at our discretion and at any time. When we make changes to this notice, we will post the updated notice on the Website and change the “last updated” date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.
This online privacy policy applies only to information collected through our website and not to information collected offline.
Please also visit our Terms of Use section establishing the use, disclaimers, and limitations of liability governing the use of our website.
By using our site, you consent to our privacy policy.
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